Privacy Policy

Privacy Policy

Last updated: 26 June 2026

Who We Are

Play Makes Sense ("we", "our", "us") operates the website www.playmakessense.co.uk and provides educational resources, activity boxes and subscription services for parents, carers and educators.

We are committed to protecting your personal information and respecting your privacy.

What Information We Collect

When you use our website, we may collect:

  • Your name
  • Email address
  • Billing and delivery address
  • Telephone number (if provided)
  • Order history
  • Payment information (processed securely by our payment providers)
  • Information about how you use our website
  • Device information such as browser type, operating system, IP address and approximate location

How We Use Your Information

We use your personal information to:

  • Process and deliver your orders
  • Manage your subscription (where applicable)
  • Provide customer support
  • Send transactional emails relating to your purchases
  • Send marketing emails if you have given your consent
  • Improve our products, website and customer experience
  • Analyse website performance
  • Deliver relevant advertising through platforms such as Facebook and Instagram

Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Keep your shopping basket working correctly
  • Understand how visitors use our website
  • Measure the effectiveness of our marketing
  • Show you relevant advertisements

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage or withdraw your cookie preferences at any time through our cookie banner.

Meta (Facebook and Instagram) Tracking

We use Meta's advertising tools, including:

  • Meta Pixel
  • Meta Conversions API
  • Automatic Advanced Matching

These technologies help us understand how visitors interact with our website, measure the effectiveness of our advertising campaigns, and improve the relevance of adverts shown on Facebook and Instagram.

For example, these technologies may record when you:

  • Visit our website
  • View products
  • Add products to your basket
  • Begin checkout
  • Complete a purchase
  • Subscribe to our services (where applicable)

This information may be combined with information already held by Meta in accordance with Meta's own Privacy Policy.

Automatic Advanced Matching

Where appropriate and where permitted by law, we use Meta's Automatic Advanced Matching.

Where appropriate and where permitted by law, we use Meta's Automatic Advanced Matching. This securely hashes customer information that you choose to provide to us during your interaction with our website, such as your email address, telephone number, name, postcode, country and other relevant identifiers where available. This helps improve the accuracy of advertising measurement, conversion tracking and the relevance of advertising shown on Meta platforms. The information is securely hashed before transmission to Meta.

Shopify

Our online store is hosted by Shopify.

Shopify provides the e-commerce platform that enables us to sell our products and subscriptions.

Shopify may process personal information on our behalf to:

  • Process orders
  • Manage subscriptions
  • Prevent fraud
  • Analyse website performance
  • Improve security

You can read Shopify's Privacy Policy on their website.

Email Marketing

If you choose to subscribe to our newsletter or marketing emails, we may use your information to send updates, promotions and educational content.

You may unsubscribe at any time using the unsubscribe link included in every marketing email.

We currently use Klaviyo as our email marketing provider.

Sharing Your Information

We only share your information where necessary to operate our business.

This may include:

  • Shopify
  • Payment providers
  • Delivery companies
  • Klaviyo
  • Meta (Facebook and Instagram)
  • Analytics providers
  • Professional advisers where legally required

We do not sell your personal information.

Legal Basis for Processing

Under UK GDPR, we process your personal information using one or more of the following legal bases:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests
  • Your consent (where required)

How Long We Keep Your Information

We retain your information only for as long as necessary to:

  • Provide our services
  • Meet legal and accounting obligations
  • Resolve disputes
  • Enforce our agreements

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to certain processing
  • Request data portability
  • Withdraw consent where processing relies on consent

To exercise your rights, please contact us using the details below.

Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure or misuse.

Children's Privacy

Our products are designed for parents, carers and educators. We do not knowingly collect personal information directly from children.

Contact Us

If you have any questions about this Privacy Policy or how we process your information, please contact:

Email: hello@playmakessense.co.uk

Website: www.playmakessense.co.uk

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal obligations or business practices.

The latest version will always be available on this website.

For information about how we use cookies and similar technologies, please see our Cookie Policy.