Cookie Policy

Cookie Policy

Last updated: 26 June 2026

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites work properly, remember your preferences and improve your browsing experience.

Some cookies are essential for our website to function, while others help us understand how visitors use our website or allow us to show relevant advertising.

Who We Are

Play Makes Sense operates www.playmakessense.co.uk and provides educational resources, activity boxes and subscription services for parents, carers and educators.

If you have any questions about this Cookie Policy, please contact us using the details at the end of this page.

How We Use Cookies

We use cookies and similar technologies to:

  • Keep our website secure and functioning correctly.
  • Remember your preferences.
  • Enable shopping basket and checkout functionality.
  • Process subscriptions and customer accounts.
  • Understand how visitors use our website.
  • Improve our products and services.
  • Measure the effectiveness of our marketing campaigns.
  • Show relevant advertisements on platforms such as Facebook and Instagram.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function correctly.

They allow you to:

  • Browse our website.
  • Add products to your basket.
  • Complete purchases.
  • Log into your customer account.
  • Process secure payments.

These cookies cannot be switched off because they are essential to providing our services.

Analytics Cookies

Analytics cookies help us understand how visitors use our website so that we can improve the customer experience.

For example, they may tell us:

  • Which pages are most popular.
  • How visitors move around our website.
  • How long visitors stay on our site.
  • Whether visitors experience any errors.

We only use analytics cookies where required consent has been provided.

Marketing Cookies

Marketing cookies help us measure the effectiveness of our advertising and show you more relevant adverts.

These cookies may be used to:

  • Measure advertising performance.
  • Build audiences for advertising campaigns.
  • Show personalised adverts on Facebook and Instagram.
  • Prevent you from seeing the same advert repeatedly.

Marketing cookies may be placed by us or by trusted partners such as Meta.

We only use marketing cookies where you have given your consent.

Meta (Facebook and Instagram)

We use Meta technologies including:

  • Meta Pixel
  • Meta Conversions API
  • Automatic Advanced Matching

These technologies help us understand how visitors interact with our website and improve the effectiveness of our advertising.

They may record events such as:

  • Visiting our website
  • Viewing products
  • Adding products to your basket
  • Beginning checkout
  • Completing a purchase
  • Subscribing to our services (where applicable)

Where available and appropriate, customer information you provide (such as your email address, telephone number, name or postcode) may be securely hashed before being transmitted to Meta. This process helps improve advertising measurement and attribution while protecting your information.

Shopify Cookies

Our website is hosted by Shopify.

Shopify uses cookies that are necessary to:

  • Keep your shopping basket working.
  • Process purchases securely.
  • Remember your preferences.
  • Detect fraud and improve website security.
  • Support checkout and customer login functionality.

For more information, please refer to Shopify's Privacy Policy.

Email Marketing

If you subscribe to our email newsletter, we use Klaviyo to help manage our email communications.

Klaviyo may use cookies and similar technologies to understand whether emails have been opened or links have been clicked, helping us improve the relevance of our communications.

Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie banner allowing you to:

  • Accept all cookies.
  • Decline non-essential cookies.
  • Manage your cookie preferences.

You can change your cookie preferences at any time by using the cookie settings available on our website.

You can also manage or delete cookies through your web browser settings. Please note that disabling essential cookies may affect the functionality of our website.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our business practices.

Any updates will be published on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Cookie Policy, please contact us:

Play Makes Sense

Website: www.playmakessense.co.uk

Email: hello@playmakessense.co.uk

For more information about how we collect, use and protect your personal information, please see our Privacy Policy.